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Maker & Moxie/The Ultimate Branding Checklist – Starter
Buy now

  • $30

The Ultimate Branding Checklist – Starter

  • Course
  • 11 Lessons

The step-by-step checklist for branding your passion, plus resources for making it happen!
Buy now
The Ultimate Branding Checklist is a step-by-step guide for creative entrepreneurs who want to get their branding on track. From establishing your brand strategy, to designing your visual identity and sharing your brand with the world, this checklist will show you exactly what to focus on at each phase of your branding journey.  

The Ultimate Branding Checklist is beyond amazing and has really helped me to create an identity for my business and brand when I had ZERO ideas on where to start.

– Rachelle Kober

The Checklist will help you...

Clarify + learn

Get a clear picture of what goes into a brand & what it all means

The Ultimate Branding Checklist will teach you everything that goes into building a brand from start to finish. With 3 sections, 16 chapters, and over 10,000 words of branding guidance, you'll have a cheat sheet and go-to guide for all things branding by your side as you build and grow your creative business!

Plan + prioritise

Know where to start and what to work on

No more stumbling around in the dark wondering where to start or what to focus on. The Ultimate Branding Checklist is broken down into three sections based on the stage of branding you're in, and each task is sorted by how important it is for your business, so you know exactly what to focus on right now based on where you're at, which essentials you need, and what tasks you can save for a rainy day!

Act + move forward

Start working on your brand and make progress towards your dream!

Are you throwing spaghetti at the wall to see what sticks? Doing random branding bits here and there? Your time is valuable and we know you're ready to see some progress, right?! The Ultimate Branding Checklist will give you an actionable, step-by-step to-do-list to follow as you build your brand. Now's the time to stop dreaming and start doing! Let's build your dream brand, now!

What does it cover?

The Ultimate Branding Checklist covers every part of the branding process from start to finish! Whether you're establishing, designing, or growing your brand, we've got information to guide you every step of the way.

Brand Strategy

Establish

  • Purpose
  • Philosophy
  • Personality
  • People
  • Positioning
  • Identity

Brand Design

Evoke

  • Visual identity
  • Digital
  • Print
  • Photography
  • Videography
  • Motion
  • Audio

Brand Growth

Expand

  • Website
  • Marketing
  • Experiences

You'll get access to...

  • 40-page checklist in PDF format
  • Checklist templates in Notion, Airtable, and Trello
  • The Creative Brand Check-In Quiz

Version 2.0 is here 🥳

Better than ever before!


The Ultimate Branding Checklist was originally released in 2019 as a free download. Since then it's been downloaded over 1000 times and received great feedback. But we've learnt a tonne since then, our brand has changed, and there are more branding goodies we have to share with you, so it was definitely time for an upgrade. Version 2.0 has been completely revamped with a clearer structure, additional items, better descriptions, more actionable examples, updated design, and a whole host of supporting resources to help you brand your passion.

The people love it!

✨ Rave Reviews! ✨

Dipta

This checklist is an absolute game-changer. I was looking for something like this for a while so that I could keep everything on track. It's very detailed. I am sure after checking all the ingredients on this list thoroughly, you'll have a better understanding of your brand and business. And most importantly you will know where you are heading. I want to thank you, Hollie. Also thanks for the bonus as well. 😍

Summer

The branding checklist is the bomb and i should’ve done this a VERRRY long time ago, but better late then never, right? I jumped into it this morning - i’m only on page 9, but it’s already helped me become clearer on key aspects of my business and i’m looking forward to learning how to bring those values and missions into alignment with how i’m marketing the business. Thanks so much for providing such an invaluable resource!

Kyle C

Hollie's Ultimate Branding Checklist is an incredible resource for not only business owners who are in need of help with their brand, but also for designers like myself who are hired for visual identity work and who need to know all aspects of what branding entails to better help their clients. It concisely explains and lays out every facet of what a brand needs. And it's beautifully designed on top of it all!

Yu

A blessing for anyone who is starting with marketing and wants to market their product without much prior knowledge. The Ultimate Branding Checklist is a teacher I always wanted to guide me through all the branding necessities.

Shan

Wow what a fantastic resource! It's absolutely beautiful, but also the content is really helpful and practical. can't wait to put it into action!

Timo

Thanks so much for such an awesome checklist! We’ve gone through some branding exercises recently for an upcoming rebranding of a little side project and your list was really helpful to not forget anything. :)

  • $30

The Ultimate Branding Checklist – Starter

  • Course
  • 11 Lessons

The step-by-step checklist for branding your passion, plus resources for making it happen!
Buy now

Or choose a different package

  • $150

The Ultimate Branding Checklist – Standard

  • Course
  • 14 Lessons

The step-by-step checklist for branding your passion, plus resources for making it happen and masterclasses to guide you through it all!
View product

  • $400

The Ultimate Branding Checklist – Strategy

  • Course
  • 15 Lessons

The step-by-step checklist for branding your passion, plus resources for making it happen, masterclasses to guide you through it all, and a 1:1 strategy session to supercharge the process!
View product

Included in this package:

Welcome 👋🏻

🥰 Welcome to the Ultimate Branding Checklist!

    ✔️ Checklist

    📋 The Ultimate Branding Checklist
    • 1.23 MB

    🎁 Resources

    🧐 [QUIZ] The Creative Brand Check-In
      🤩 [TEMPLATE] Airtable
        🤩 [TEMPLATE] Notion
          🤩 [TEMPLATE] Trello
            🖥 [TUTORIAL] How to use your Airtable template
              🖥 [TUTORIAL] How to use your Notion template
                🖥 [TUTORIAL] How to use your Trello template

                  😍 Feedback

                  📣 Share your Ultimate Branding Checklist feedback
                    💌 Get help with technical issues

                      Hollie Arnett

                      Teacher. Cheerleader. Creator.

                      Your coach, Hollie Arnett, is the brand strategist & coach for creatives and has a vision of making the world a more creative place, one brand at a time. 

                      A creative herself, with a passion for hand-lettering and typography, Hollie has built her own creative businesses with powerful brands and now teaches other creators how to do the same!
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