You know, the fave clients, the dream customers, the people you wish you could work with every single day? Wanna uncover your ultimate ideal audience & define who exactly they are?
Ready to get your work in front of the perfect people?
Rocking up in the places, publications, and platforms where your dream people are already hanging out so you can say, "Oh, fancy seeing you here! Check out my fab work, I reckon you're gonna love it!"
Need a strategy to get them engaged in your work?
In the right place, at the right time, and now with the right words to say (and the right snazzy outfit) that'll capture your perfect person's attention and pique their interest in your incredible work. Then get them to book in, buy, and bring their friends along too. Imagine that!
Introducing Pinpoint Your People
The Creative’s guide to identifying and engaging with your ideal audience.
Uncover + Understand = Unstoppable
Uncover
Delve deep into your dreamiest clients and fave customers to figure out who lights you up & decide who you wanna work with or create for.
Understand
Get to know those ideal clients like the back of your hand, so that you can find, engage, and wow them with your work and build a community of fans!
Unstoppable
Use your ideal audience guide to make decisions that will attract your dream people, capture their attention, and grow your business!
Includes
Pinpoint Your People Guide PDF Workbook Interactive Miro Board 15+ Page Canva Template
1-Page Audience Avatar Template
Canva & Miro tutorials
Example Ideal Audience Strategy
Pinpoint Your People guides you as you...
Learn
First, our comprehensive guide will teach you everything you need to know about finding and growing your audience as a creative, from why you need to pinpoint your people to how!
Uncover
Next, uncover your ideal audience with either the PDF workbook or interactive Miro board filled with the useful activities & prompts that we use with our clients!
Implement
And last but not least, it's time to put it all into action. Gather your insights in the full ideal audience strategy or one-page audience avatar with our super easy Canva templates!
You'll work through...
Ideal Audience Avatar
Empathy Map
Customer Journey
Awareness, Advocacy & Loyalty Plans
Content Plan
Visual Direction
And MORE!
Take a look inside
Wanna know what's in the (virtual) box? We've got you covered!
Pinpoint Your People Guide
First thing's first, we've bundled everything you need to know about identifying and engaging your ideal audience into one handy dandy ebook. It covers all the deets from why you need to pinpoint your people all the way through to how exactly to do it!
Interactive Miro Board & Workbook
When you've absorbed all of the audience-uncovering know-how and are ready to uncover your own, we've got you covered. With a PDF worksheet and fully interactive Miro board, you have all the activities, tools, and prompts you need to pinpoint your people.
15+ Page Canva Template
Your easy-to-use, done-for-you, plug-and-play ideal audience strategy template! When you've made your way through the worksheet, drop in your content, change the branding, and you're off with a complete, custom ideal audience guide!
1-Page Audience Avatar Template
We've also included a bonus, handy, 1-page ideal audience avatar that you can put all of your most important deets in and see at a glance. Pop it on your wall, set it as your desktop, or flick it through to your collaborators!
Canva & Miro Tutorials
Canva & Miro are easy as to use, but in case you're not familiar with how they work, we've included quick tutorials to show you the ropes and get you started with your goodies so you can get stuck in straight away!
Example Ideal Audience
It can be intimidating looking at a blank document and not knowing where to start or what to put where. So we've put example ideal audience content based on our own brand in there for you to use as a guide as you work through your own ideal audience guide!
Ready for a go-to guide that's...
Customisable
A successful brand stands out from the crowd, and your ideal audience strategy should too. Make it yours by easily adding your own content, colours, fonts, images, and more, and updating it as your brand evolves.
Cross-platform
Access your Ideal Audience Strategy anywhere, anytime, on any device so you can always follow your roadmap and own your brand wherever you're at.
Collaborative
Whether you're working with a coach, copywriter, designer, or anyone else who needs to know what your people are all about, you can easily share your strategy with others, work on it together in real-time, and leave comments throughout!
Contents
Your Goodies!
[📺 MASTERCLASS] Pinpoint Your People
📓 [GUIDE] Pinpoint Your People
📈 [WORKSHEET] Pinpointing Your People
📋 [WORKBOOK] Pinpointing Your People
🤩 [TEMPLATE] Your Ideal Audience Strategy
⚡️ [TEMPLATE] Your Ideal Audience Avatar
Tutorials
🖥 [TUTORIAL] How to use your Miro board
🖥 [TUTORIAL] How to use your Canva templates
Next Steps!
🤔 Your Feedback
Plus...
Get access to the Maker & Moxie community for all creators who purchase a product from our shop!
Get feedback on your ideal audience
Ask questions about or get technical support with your product
Meet and connect with other creators
Get inside insights about, early access to, & discount deals for new products
And more!
Frequently asked questions
You’ve got questions. We’ve got answers.
Do I need to pay for Canva or Miro?
Nope, not at all. Canva and Miro are both free to use and these templates are designed using features that are all available on the free plans. You can upgrade if you would like access to additional features, but that's not necessary to use these templates.
Can I use this template for my own clients?
No. These templates are for you to use for your own brand only. You cannot resell this template or use it as part of your own products or services.
Hollie Arnett
Teacher. Cheerleader. Creator.
Your coach, Hollie Arnett, is the brand strategist & coach for creatives and has a vision of making the world a more creative place, one brand at a time.
A creative herself, with a passion for hand-lettering and typography, Hollie has built her own creative businesses with powerful brands and now teaches other creators how to do the same!